Tarek Malouf, MD & Founder The Hummingbird Bakery

James started consulting for The Hummingbird Bakery on PR issues in 2010, before coming on board full time in 2012 as Communications Manager. In that role, he was in charge of our PR and Marketing remits. James was always ready with insights and ideas on how to use marketing effectively to increase sales, and most importantly, provable ways of showing that the campaigns were responsible for the increase. Working with James was always a pleasure and I look forward to collaborating with him in the future.